Style highlights:
- aerodynamical, streamlined shapes, floating forms taken from the aerodynamic of means transport,
- rounded edges, smoothly finished forms,
- smooth and curved surfaces of the walls,
- sailing elements: steel railings, round window,
- using materials such as glass, chrome, stainless steel, neon,
- lack of decorations and ornaments,
- bright colours.

streamline

Streamline style emerged in the late Art Deco period, in the hard times of the economic crisis. Designers were on the great influence of modern, aerodynamic projects, mainly means of transport – cars, aeroplanes. Speed was the watchword of this movement. Therefore, the projects in Streamline style were expressed with its slender, straight lines, the lack of edges, shiny surfaces to receive streamlined shapes. They were getting rid of unnecessary ornamentation and exotic materials e.g. wood, marble were replaced with concrete and glass.

Streamline was dominating in projects of means of transport, cars, trains, aeroplanes, but later influenced also on the design of everyday products such as radios, clocks, refrigerators, or even pens. Products were causing the impression of luxury thanks to using such materials as plastic, plexiglass, polyester, glass. Design products were having streamlined shapes, often nautical items – round windows, nautical railings were used. Light colours, white, beige were dominating. Streamline was strongly influenced by the concept of motion and speed, in the United States was a kind of expression of American Dream.

Streamline initiated the era of the consumerism. Everyone wanted to have objects with original shapes that were produced to the mass scale. Catchwords „ the consumerism is causing the economy development ” and “the more money you will spend the more this will influence on the economic situation in the crisis ages” exactly expressed the activities of  the streamline society.

Representatives:
Raymond Loewy, Walter Dorwin Teague, Gilbert Rohde, Norman Bel Geddes.



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